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Prior to 2020, launch-based marketing was a hot trend for businesses. Funnels were the rage. Social media ads had excellent return on investment for those who used them strategically. And the calls to “buy now” reached a near-frenzy stage. But a lot changed in 2020, as you may recall. And those changes resulted in a […]
The last few years in business have been some of the most challenging ever, with the pendulum swinging wildly in every direction – onshore, offshore, downsizing, growing, outsourcing, hiring, new technology, proven practices, regulations, world events, foreign and domestic markets, healthcare, security, social media, direct media…and the list goes on. Competition is fiercer than ever […]
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